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Home / Investing basics / Working with an advisor / How to choose a financial advisor

How to choose a financial advisor

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It’s often a good idea in life to get advice from experts. This is particularly true when it comes to your finances. Find out more about how to assess your needs and where to find a financial advisor.

On this page you’ll find

  • How do you decide what you need from a financial advisor?
  • Where can you find a financial advisor?
  • Summary

How do you decide what you need from a financial advisor?

Knowing what you need from a financial advisor will help you choose one that’s right for you. Here are four questions you can ask yourself to help you determine what you want from a financial advisor:

1. What are your financial goals?

The type of advisor you choose will depend on what you want to achieve. You may need help with a single transactionTransaction The process where one person or party buys goods or services from another for money.…+ read full definition, such as choosing the right type of accountAccount An agreement you make with a financial institution to handle your money. You can set…+ read full definition. You may need an advisor to help you reach a long-termTerm The period of time that a contract covers. Also, the period of time that an…+ read full definition goal, such as saving for retirement. Choose an advisor who understands your goals and who can provide the appropriate advice. Learn more about creating your financial goals.

2. How much do you know about investing?

If your investmentInvestment An item of value you buy to get income or to grow in value.+ read full definition knowledge is low, you may want to choose an advisor who will recommend simpler optionsOptions An investment that gives you the right to buy or sell it at a set…+ read full definition and help you understand each option. If your investment knowledge is high, you may want to choose an advisor who can offer you a wide variety of investments.

3. How much money do you plan to invest?

Some advisors only work with investors who have a lot of money to investInvest To use money for the purpose of making more money by making an investment. Often…+ read full definition, say, at least $250,000. However, there are many advisors who work with investors with less to invest. It’s a good idea to decide how much you’d like to invest now, and on an annual basis for the next few years.

4. What type of products and services do you need?

The products and services that an advisor can offer depends on their registrationRegistration A requirement for any person or company trading investments or providing advice in Canada. Securities…+ read full definition and qualifications. Some can advise only on certain types of investments. Others have additional training and experience in financial planning, estate planningEstate planning The plans you make to build and manage wealth for your lifetime and thereafter. Goals…+ read full definition and taxTax A fee the government charges on income, property, and sales. The money goes to finance…+ read full definition planning. Think about the range of products and services you need, and choose an advisor who is qualified to provide them to you.

Anyone selling securities or offering investment advice must be registered with a securities regulatorSecurities regulator A government agency that enforces the securities act in jurisdiction it has authority over. This…+ read full definition, unless they have an exemption. Check before you invest.

Use this checklist to help you choose an advisor.

Where can you find a financial advisor?

There are many ways to find a financial advisor. You may prefer to find one through referrals or through online sources. There are four potential sources of referrals:

1. Family and friends

People you know can be a helpful source of referrals, especially if their financial needs and goals are similar to yours. Ask who they get advice from, and for what products and services. Local community groups may put on workshops or give free advice about finance and investing. Look for information on your town or city’s website or check your local newspaper.

2. Your workplace

If your workplace offers pensionPension A steady income you get after you retire. Some pensions pay you a fixed amount…+ read full definition and other employee savings plans, it may provide employees with access to a financial adviser. If you’re a member of a union, it may also be able to help you find an advisor.

3. Your bank

Customer service representatives at your bank can help you with setting up a bank account, or buying savings bonds and GICs. If you want to take out a loanLoan An agreement to borrow money for a set period of time. You agree to pay…+ read full definition, they can refer you to a loan specialist at the bank. They can also refer you to a financial advisor who works in the bank if you are interested in mutual funds or other types of investments.

4. Other professionals you work with

If you have a lawyer or accountant, they may be able to suggest potential financial advisors.

You can also search for an advisor in your area using online search engines or directories. Most advisors belong to an industry organization. You can search for advisors on their websites. Here are two groups you could try:

Canadian Investment Regulatory Organization (CIRO)

Canadian Investment Regulatory Organization (CIRO) consolidates the operations of the Investment Industry Regulatory Organization of Canada (IIROC)Investment Industry Regulatory Organization of Canada (IIROC) IIROC is now part of the Canadian Investment Regulatory Organization (CIRO) — a self-regulatory organization…+ read full definition and the Mutual FundMutual fund An investment that pools money from many people and invests it in a mix of…+ read full definition Dealers Association of Canada (MFDA). CIRO is a self-regulatory organization that oversees all investment dealers, mutual fund dealers and trading activity on Canada’s debtDebt Money that you have borrowed. You must repay the loan, with interest, by a set…+ read full definition and equityEquity Two meanings: 1. The part of investment you have paid for in cash. Example: you…+ read full definition marketplaces.

FP Canada

FP Canada is a not-for-profit industry group that develops, promotes and enforces professional standards for financial planners in Canada. Use this directory to find a Certified Financial PlannerFinancial planner An individual who looks at your financial situation and builds a complete plan to help…+ read full definition near you. They also publish an annual list of planners who have faced disciplinary action.

Anyone selling securities or offering investment advice must be registered with a securities regulator, unless they have an exemption. Check registration through the Ontario Securities Commission or Canadian Securities Administrators.

You can also check the Canadian Securities Administrators (CSA)Canadian Securities Administrators (CSA) The Canadian Securities Administrators (CSA) is an umbrella organization of Canada’s provincial and territorial securities…+ read full definition disciplined persons list to see if an advisor has been disciplined by their provincial securities regulator.

Summary

If you are looking for a financial advisor, determine your needs first. Ask yourself:

  • What are your financial goals?
  • How much do you know about investing?
  • How much money do you plan to invest?
  • What type of products and services do you need?

You can find an advisor through referrals or online. Remember to always check the registration of anyone selling securities or offering investment advice.

Last updated September 25, 2023

Articles in this section

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Why should you work with a financial advisor? 5 min read
Your first meeting with your advisor 1 min read
Your responsibilities as an investor 1 min read
Service expectations of financial advisors 5 min read
What to expect from an advisor 2 min read
8 questions to ask an advisor 2 min read
How to choose a financial advisor 4 min read
Getting the best service from financial advisors 3 min read
Putting your interests first 3 min read
How to know when it's time to change your financial advisor 5 min read
Your Trusted Contact Person and why they matter 5 min read
5 questions to ask your advisor when markets are volatile 3 min read
Guide to online investment advisers 7 min read
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Robo-advisors vs. traditional advisors 1 min read
Choosing a robo-advisor 2 min read

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