Living for today at the expense of tomorrow

People prefer immediate rewards over future rewards. This is known as present bias. Learn more about the many ways present bias can affect your financial decisions.

5 min read

Mental accounting

We tend to treat money differently based on how we obtain it or what we intend to spend it on.

3 min read

Familiarity bias

People try to make things simpler by gravitating towards investment decisions of familiar products.

2 min read
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