Find out more about how a fear of losing could impact your decisions.
Most ReadPsychology of Investing
Make better financial decisions by learning about behavioural insights.
Most ReadBehavioural insights: How to counteract your biases to make better decisions
Learn tactics you can use to improve your financial decisions.
Confirmation bias: A fundamental risk to your investing decisions
Our desire to be right, gives us a higher sense of self-esteem — even though we may be wrong.
Anchoring effect: How meaningless information can affect your financial decisions
The first piece of information you see is known as the anchor. Find out why.
Why we prefer to go with the flow instead of changing course
Status quo bias is the tendency for people to prefer to stick with the current state of things rather than change their behaviour. This can lead us to do nothing in situations where we should be doing something different.
Herd behaviour: When following the crowd isn’t in your best interest
Learn more about the strong desire you may have to follow what others do.
How overconfidence bias may affect your financial decisions
People tend to overestimate their abilities, intellect, character, and even luck.
How fraudsters take advantage of behavioural biases to promote their scams
Fraudsters take advantage of behavioural biases to push their scams. Learn more about key biases which fraudsters exploit, and how you can protect yourself.
Living for today at the expense of tomorrow
People prefer immediate rewards over future rewards. This is known as present bias. Learn more about the many ways present bias can affect your financial decisions.
Active choice making and defaults
Defaults have a powerful effect on behaviour because we are most likely to choose the option provided.
Mental accounting
We tend to treat money differently based on how we obtain it or what we intend to spend it on.
Familiarity bias
People try to make things simpler by gravitating towards investment decisions of familiar products.