Learn tactics you can use to improve your financial decisions.
Psychology of Investing
Make better financial decisions by learning about behavioural insights.
Loss aversion: Why people are so afraid of losing money
Find out more about how a fear of losing could impact your decisions.
Confirmation bias: A fundamental risk to your investing decisions
Our desire to be right, gives us a higher sense of self-esteem — even though we may be wrong.
Anchoring effect: How meaningless information can affect your financial decisions
The first piece of information you see is known as the anchor. Find out why.
Herd behaviour: When following the crowd isn’t in your best interest
Learn more about the strong desire you may have to follow what others do.
How overconfidence bias may affect your financial decisions
People tend to overestimate their abilities, intellect, character, and even luck.
Behavioural insights and fraud
Fraudsters use clever tricks to take advantage of our human nature.
Active choice making and defaults
Defaults have a powerful effect on behaviour because we are most likely to choose the option provided.
Mental accounting
We tend to treat money differently based on how we obtain it or what we intend to spend it on.
Familiarity bias
People try to make things simpler by gravitating towards investment decisions of familiar products.
Inertia
Are you putting off investing for later, even though it may be in your best interest to get started now?