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Home / Investing basics / Understanding risk / How does market volatility affect your investments?

Investing Risk

How does market volatility affect your investments?

6 min read

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The stock market fluctuates regularly, sometimes by large amounts. Volatile markets can swing rapidly, causing anxiety for investors. Learn more about how this affects your investments and how to stay calm during bumpy times.

On this page you’ll find

  • What is market volatility?
  • What is a market bubble?
  • How do behavioural biases influence investors during market bubbles?
  • How can you manage volatility as an investor?
  • Summary

What is market volatility?

The value of your investments can change over time, sometimes unexpectedly, as a result of changes in the market. It is normal for the market as a whole to fluctuate. It can go up or down.

An investment with a price that changes quickly and often, is considered more volatile. If you have an investment with a price that stays fairly consistent, it’s considered to have low volatility. High volatility generally makes an investment riskier, and it also means a greater potential for gains, or losses.

Market volatility can happen for different reasons and can be hard to predict. The market may fluctuate because of:

  • Human factors, such as supply and demand.
  • World events, like natural disasters or conflict.
  • Shifts in investor sentiment towards or away from particular companies or economic sectors.
  • Overall changes in the economy.

There are many factors that can affect investment prices, which can cause small or large changes in market activity. Changes in market activity can affect the value of stocks, bonds, ETFs, as well as mutual funds and other investments not directly traded on the market.

When determining the volatility of a particular investment, it’s not enough to just look at its price change from one day to the next. It’s a good idea to look at the largest monthly or quarterly loss it experienced, as well as the largest gain.

The COVID-19 pandemic is an example of an event that caused significant market volatility. When the pandemic hit, there was a sharp drop in the market followed by large swings in value as investors received new information about the economy.

What is a market bubble?

A market bubble is a significant market fluctuation. Imagine blowing a soap bubble that grows larger and larger. Eventually it cannot grow any larger and pops. In market terms, this happens when the price of a stock or other asset escalates in value very rapidly or beyond its true value.

Market bubbles can start gradually, as investors start taking interest in a new product, company or industry. As demand grows, momentum shifts towards speculative investing as more people herd towards the same investment. As the investment’s value continues to climb, it reaches a point of having more speculative value than intrinsic — in other words, the value has increased well beyond the worth of the asset. This means the investment has become over-valued and the bubble is at risk of bursting.

A bubble burst is characterized by a sudden, significant drop in prices for that part of the market. Investors may panic and sell as prices drop, causing prices to fall further. One example of this is the dot-com bubble of the 1990s, when stock prices in the technology sector grew significantly. The bubble then burst in 2001 after many dot-com businesses failed to make expected profits.

How do behavioural biases influence investors during market bubbles?

It’s common for people to be influenced by behavioural biases when making financial decisions. If you are aware of your biases, you can try to avoid making decisions based on irrational or emotional behaviour.

An important behavioural bias to be aware of during market bubbles is herd behaviour. Herd behaviour occurs when you do what others are doing, rather than making decisions based on your own knowledge and information. Market bubbles tend to grow as a result of speculative investing behaviour, when many investors follow the crowd, even if it doesn’t make rational sense for their own investing plans.

Confirmation bias can often lead to participating in herd behaviour. Confirmation bias is the tendency for people to interpret situations in ways that confirm their existing beliefs and dismiss information that might challenge those beliefs. During a market bubble, an investor might notice the behaviour of the crowd and interpret this as confirmation that they, too, should buy the investment.

Another related behaviour is overconfidence bias. This happens when someone overestimates their own abilities or skills. While some confidence is valuable in life, being overconfident can have a negative effect on your finances. During a market bubble, overconfident investors who bought into the rising stock might be convinced it will continue to rise, so they buy more of it. When the bubble bursts, they will then have more money to potentially lose.

If you catch yourself following the herd and making impulsive choices during times of stress, try to take a step back and remind yourself of your financial goals. Ask yourself honestly whether this new decision will help you in your long-term plan. Also, take a moment to revisit your past mistakes. Have you been wrong in the past, even though you felt confident at the time? The potential negative effects of behavioural biases can often be countered by taking a moment to pause and give yourself a reality check.

It’s easier to stick to your plan if you have one in place. Get started with these tips on making an investment plan.

How can you manage volatility as an investor?

It’s likely that your investments will go through periods of volatilityVolatility The rate at which the price of a security increases or decreases for a given…+ read full definition, especially if you are invested in the market for the long termTerm The period of time that a contract covers. Also, the period of time that an…+ read full definition. Some investments, like stocks, can move dramatically up or down from one day to the next. As a result, your investmentInvestment An item of value you buy to get income or to grow in value.+ read full definition returns can also vary, showing positive or negative returns depending on exactly when you buy and sell.

Be prepared for the times when market swings happen. There is no single way to respond to these moments. However, a well-defined investment plan tailored to your financial goals and financial situation can help you be ready for the normal ups and downs of the market, and opportunities as they arise.

Consider these tips for managing volatile markets:

  • Stay the course with a diversified portfolioPortfolio All the different investments that an individual or organization holds. May include stocks, bonds and…+ read full definition – Trying to time the market often leads to losses when prices drop, and opportunity costs when prices start to go up. You may consider holding on to your investments during market volatility depending on your investment plan and time horizonTime horizon The length of time that you plan to hold an investment before you sell it.…+ read full definition. By investing in a diversified portfolio you can mitigate the risks associated with market volatility. That’s because generally all investments don’t go up and down at the same time or by the same amount.
  • Spread out your risk by making regular investments – Dollar-cost averaging is one way to manage the impact of volatility. By investing a set amount regularly, such as weekly or monthly, you can average out your investment costs. You also avoid the risk of investing a larger lump-sum at a time that may later turn out to be the peak in value, just before a downward market swing.
  • Stay focussed on your long-term goals – It can be hard to keep a level head when markets are turbulent. Try to avoid impulse decisions you may regret later, by focussing on your long-term investing goals. If you sell during market downturns, those losses will be locked in. Instead, stay focussed on your personal financial plan. Keep the big picture in mind and resist the herd mentality that can accompany speculation that comes with market bubbles.
  • Get advice from a registered advisor – If market volatility is keeping you up at night, consider consulting a registered advisor who can help you develop investment strategies to weather market ups and downs more comfortably. This can reduce stress your stress if you find monitoring your investments is emotionally difficult during volatile times.

Summary

StockStock An investment that gives you part ownership or shares in a company. Often provides voting…+ read full definition markets can move up or down, sometimes by large amounts. Volatile markets can be hard to predict and can cause anxiety for investors. Keep in mind:

  • Market volatility happens for many reasons, including shifting investor sentiment, world events or changes in the economy.
  • A market bubble is a significant fluctuation. It happens when the price of a stock, or other assetAsset Something of value that a company or an individual owns or controls. Examples: buildings, equipment,…+ read full definition, rapidly rises in value or beyond its true value.
  • A market bubble burst is characterized by a sudden, significant drop in stock prices for that part of the market. Investors may panic and sell as prices drop, further exacerbating the falling prices.
  • Investor behaviour during market bubbles can be influenced by herd behaviour, overconfidence bias, and confirmation bias.
  • During volatile markets, try to keep a rational perspective by staying the course on your long-term investing goals.
  • Consider spreading out your risk by using strategies like dollar-cost averagingDollar-cost averaging A strategy where you try to reduce the cost of buying securities by spreading your…+ read full definition and diversifying your portfolio.
Last updated May 12, 2025

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