Study explores Canadian attitudes about crypto

Crypto Assets 2022 reveals Canadians’ beliefs about crypto assets and their role in the economy.

Introduction

Crypto products are in news stories and in a lot of advertising. But what do Canadians really know about crypto investments and how they work and how they are regulated? The OSCOSC See Ontario Securities Commission.+ read full definition’s Crypto AssetAsset Something of value that a company or an individual owns or controls. Examples: buildings, equipment, property, a car, investments, or cash. Can also include patents, trademarks and other forms of intellectual property.+ read full definition Survey provides useful insights about the crypto ownership and knowledge of Canadians.

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Key results

Crypto Assets 2022 found 13% of people surveyed currently own crypto assets or crypto funds. The survey provides a profile of these crypto owners, their reasons for purchasing crypto assets or crypto funds, the role of financial advice, impact of advertising, and the experience of crypto owners with crypto trading platforms. The survey also gives insights about the attitudes of people who have not invested in crypto.

The method

The survey included 2,185 Canadians from the general population. And it included an oversampling of 175 of crypto owners to ensure at least 500 crypto owners were included. It was conducted from April 26 to May 10, 2022.

Crypto ownership:

Most people surveyed had not owned crypto asset or funds (78%).

The 13% who currently owned crypto were invested in:

  • Crypto asset only ownership: 6%
  • Crypto asset and fund ownership: 6%
  • Crypto fund only ownership: 2%

And 8% of respondents previously owned either crypto assets or funds.

Crypto knowledge

Half of Canadians surveyed could accurately define crypto assets. But most Canadians did not have a working knowledge of the practical, legal and regulatory dimensions of crypto assets. The average crypto asset knowledge score was just 37%.

Six questions assessed Canadians’ knowledge of crypto assets. Fewer than one quarter answered four or more questions correctly. Only 1% were able to answer all six knowledge questions correctly.

Role of crypto assets now and in the future

Crypto assets were believed to play a key role in the financial system by 38% of those surveyed. Holding this belief was highly correlated with the likelihood an individual would buy crypto assets in the next 12 months. However, almost half of the Canadians surveyed do not plan to buy crypto assets in that same time frame.

Why people invest in crypto

Crypto buyers’ reasons for purchasing included:

  • wanting to make more money compared to a traditional savings accountSavings account A bank account intended for depositing funds. Pays interest and lets you withdraw cash at any time.+ read full definition.
  • believing in the value of the technology.
  • wanting a speculative investmentSpeculative investment A high-risk investment that you buy to profit from a change in price. In most cases, you do not buy these investments for income or dividends.+ read full definition or gamble.
  • wanting to diversify their portfolioPortfolio All the different investments that an individual or organization holds. May include stocks, bonds and mutual funds.+ read full definition.

Profile of crypto owners

There were interesting insights about 13% of people surveyed who currently own crypto assets or crypto funds. Crypto owners:

  • were more likely to be investors who own investmentInvestment An item of value you buy to get income or to grow in value.+ read full definition funds, stocks and other types of securities.
  • had higher general financial literacy and knowledge about crypto compared to non-crypto asset buyers.
  • were more aggressive in their approached to investing, and more comfortable with risk than non-crypto investors.
  • were also more likely to have been targeted by crypto advertising and feel it motivated them to purchase.

The OSC study also found crypto asset owners were also more likely to be:

  • male (67%) between the ages of 24-44 (59%)
  • more formally educated (49% have an undergraduate degree or higher)
  • employed full-time (67%) with a somewhat higher income (37%: $100k+ annually)

Crypto asset investors information sources

Before purchasing, crypto asset owners relied on sources of information that included:

  • word of mouth (41%).
  • posts by social media influencers (21%)
  • consulting with an expert in blockchain technology (20%)
  • relying on their financial advisor (15%). Almost three quarters (74%) of those who own crypto assets weren’t recommended to buy them by their financial advisor and most never even discussed the option.

Awareness of crypto advertising and offers

About two-thirds (65%) survey respondents recalled seeing advertising for crypto investments but many (46%) did not think ads had an impact on their behaviour. However, nearly four out of ten people (38%) said they were more willing to purchase crypto as a result of seeing an ad. Crypto owners were more likely to have been targeted by crypto advertising and to feel it motivated them to purchase.

Nearly one third of Canadians (32%) recalled seeing an ad by a well-known movie or television actor, sports person, celebrity or finfluencer encouraging them to buy or sell crypto assets through a specific crypto trading platform.

Conclusion

Crypto Assets 2022 gives insight into crypto ownership and beliefs. The OSC is closely monitoring developments the rise in crypto assets in Canada and around the world and their associated market volatilityVolatility The rate at which the price of a security increases or decreases for a given set of returns. A stock price that changes quickly and by a lot is more volatile. Volatility can be measured using standard deviation and beta.+ read full definition and implications.

In addition, the fast-paced rate of innovation has underlined the need to better understand Canadians’ experiences with crypto trading platforms, advertising and decentralized finance.

All investments have some level of risk, and crypto assets are no different. Some crypto assets come with very high levels of risk and the value and liquidityLiquidity Refers to how easy it is to change an investment or asset into cash, without affecting the price. Liquid assets include most stocks, money market instruments and government bonds. Your home or other property is not very liquid.+ read full definition may be highly volatile or significantly change over time. Anyone selling investments or providing investment advice in Ontario, including crypto asset trading platforms, is generally required to comply with Ontario securities and derivatives law.

The OSC has a list of crypto asset trading platforms registered in Ontario to offer crypto products to investors. Investors should always check the registrationRegistration A requirement for any person or company trading investments or providing advice in Canada. Securities industry professionals are required to register with the securities regulator in each province or territory where they do business.+ read full definition of any person or business trying to sell them an investment or give them investment advice. Visit CheckBeforeYouInvest.ca.

Learn more about crypto assets at GetSmarterAboutCrypto.ca.

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